At least 80% of B2B buyers are not only looking for but expect a buying experience like that of a B2C customer.More than half (57%) of B2B purchase decisions are made before submitting the request.80% of the buying process will occur without direct human interaction by 2020 (source: )).71%of B2B researchers start with a generic search, rather than looking for a particular brand.Four in 10 B2B companies worldwide said they believe capturing a complete view of the customer is a big priority in the next two years.77% of B2B buyers said the last purchase they made was complex or difficult.Just 17% is spent meeting with potential suppliers. When B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online.Potential customers are seeking out information, so providing informative, valuable content to enable them to understand their problem and the potential approaches to solving it is key. That means sellers have less access and opportunities interact and to influence customer decisions. With the quantity and quality of easily available information through digital channels, buyers control their own journey. Buyer’s spend time looping around at different stages of the journey, as the illustration below from Forrester demonstrates. In today’s digital world, the buyer journey is considerably more ‘self-drive’ and multi-dimensional.
Customers do not move through sequential steps from zero to purchase. Why is it important to understand the buyer’s journey?Īs much as we would like it to be, the buyer’s journey is not linear as the previous graphic suggests. At this stage they will compare providers and whittle down a list, ultimately making a purchase decision.
#The journey how to
The buyer chooses a solution. The buyer knows how to solve their problem and researches the products or services to do just that. The buyer has better clarity around their problem and researches ways to solve it. They have defined their problem and they are now trying to understand the different potential solutions available to them. Its useful to recognise that they may not realise it’s a problem and research will trigger idea’s on area’s of improvement. The buyer realises that they have a problem. They recognise they have a problem or a challenge and their research at this stage is to understand their problem better in order to define it, rather than looking for a solution to it.
There are a number of alternative versions of this model, which include additional steps, but essentially, they all illustrate the same general steps. The graphic below shows a simplified illustration of the three generic steps of a buyer’s journey. What is the trigger that starts them off on their journey? You also need to consider how they move along the different stages of their journey. The process of zero (no awareness of your product or service) to sale (a purchase).Ĭonceptually the journey consists of a three-step process, but there’s a lot more to it than that…We’ll take a look at each of the steps and how to engage your prospective buyers at each stage.Īs a business it’s important to understand not just how people research and purchase, but also the challenges, problems and pain points that form the beginning of their journey. Embark on a voyage across phenomenal worlds, encounter a fantastic cast of unforgettable characters, and unravel one of the most epic stories ever told.Įxperience what critics around the world are calling one of the best adventure games of all time.Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making that leads to a purchase of a new product or service.
With the power to pass between worlds like others pass from waking to sleep, April must embark on the longest journey of her life a journey not only across twin worlds, but also into her very own heart and soul. Explore an interactive and beautifully created universe from the perspective of April Ryan, a young art student who soon discovers that there is more to her world than meets the eye.
#The journey movie
The Longest Journey is more than a game - it's more like a book, a movie and a game all rolled into one. Get ready for the adventure of a lifetime. "There could be one hundred incredible adventure games, and The Longest Journey would still be one of the best ever made, due to it's stunning art design, story, and incredible voice acting."
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